Christmas equals materialism

By Amanda Bittle, Staff Writer

“There are some things money can’t buy. For Christmas, there’s MasterCard.”

Most Americans pay lip service to shunning materialism, but readily indulge in it in the name of the holiday spirit.

The aftermath of holiday spending binges leaves many consumers feeling guilty.

Should they have spent less on often unnecessary gifts and more on credit card bills, savings accounts or student loan payments?

According to the Credit Union National Association, many shoppers plan to spend less on gifts this holiday season.

However, notes CUNA, many people will spend more than they intended.

The resulting “financial hangover” is one with which many are familiar.

The incidence of people spending beyond their means, especially between Thanksgiving and New Year’s, has increased in recent years.

Is it because credit cards make it so simple?

Is it because we really are so susceptible to the wiles of advertising executives (“A diamond is forever.” Translation: “If you really loved her, you’d be willing to finance this rock.”)?

Is it because we crave escape from reality so much we can’t resist a pile of presents?

Or is it harmless, all in good fun, and all part of the true “spirit of Christmas?”

It is important to analyze the reasons so many of us overspend.

What satisfaction do the latest holiday toys really provide?

Lots, some would say. That Xbox 360 will provide hours of entertainment.

That brand-new SUV will afford its owner invaluable driving pleasure.

That new kitchen/office/workshop gadget will simplify life in ways one can’t yet even fathom.

Perhaps.

There’s nothing wrong with wanting to shower loved ones with tokens of appreciation, no harm in enjoying the holiday season’s opportunities to share with and surprise our fellow humans.

In the context of high debt levels, however, one has to question where to draw the proverbial line.

This holiday season, people should consider what motivates them to buy what they buy.

Is it because they think gifts will be truly appreciated by the recipients, and because the gifts are within their budgets?

Or, are they simply getting caught up in the materialistic frenzy that tends to grip even the sanest men, women and children when the carols, sales and constant advertising reminders invade malls, superstores and media airwaves?